Waarom werd Obama president van Amerika !?

Via: www.martenschuurman.nl

Als je (ruim) een uurtje over hebt en je ben benieuwd waarom Barack Obama de president van Amerika is geworden dan moet je de onderstaande presentatie bekijken.

Het gaat dus echt over de manier waarop Obama zijn campagne heeft gevoerd, er wordt uitgelegd dat het een van de succesvolste reclamecampagnes in de geschiedenis is geweest (wat mij betreft DE succesvolste reclamecampagne ooit)en er wordt ook uitgelegd WAAROM dat zo is. Voor mij als student van de minor Online Marketing is dit een relevante presentatie...

Ik zou zeggen neem de tijd als reclame maken, verkopen, marketing of wat dan ook je interesseert. Er staan cijfers tussen waarvan ik denk dat dat nog nooit is vertoond in de geschiedenis van de reclame en marketing.

Case Study: The Barack Obama Strategy

View more presentations from SocialMedia8 Amsterdam.

Toedeloe,

Marten

Is Social Media a Revolution or a Fad?

Via: http://www.webguild.org/2009/08/is-social-media-a-revolution-or-a-fad.php

Na het lezen van dit artikel is het nog moeilijk te ontkennen dat aanwezigheid van bedrijven op sociale netwerken zoals facebook, hyves, twitter, etcetera nuttig zijn. Onderstaande feiten laten zien dat online marketing groeiende is en cruciaal voor het bereiken van de massa. En zoals de marketingregel ons heeft geleerd: Massa = Kassa..!

Is Social Media a Fad or the biggest shift since the Industrial Revolution? Erik Qualman has written an entire book on it called “Socialnomics”. There are some great stats on how social media is transforming our lives and the way we do business.

1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network

2. Social Media has overtaken porn as the #1 activity on the Web

3. 1 out of 8 couples married in the U.S. last year met via social media

4. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.

5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia

6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)

7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

9. 1 in 6 higher education students are enrolled in online curriculum

10. % of companies using LinkedIn as a primary tool to find employees….80%

11. The fastest growing segment on Facebook is 55-65 year-old females

12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama

13. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?

14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

16. The #2 largest search engine in the world is YouTube

17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English

18. There are over 200,000,000 Blogs

19. 54% = Number of bloggers who post content or tweet daily

20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0

23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

24. 34% of bloggers post opinions about products & brands

25. People care more about how their social graph ranks products and services than how Google ranks them

26. 78% of consumers trust peer recommendations

27. Only 14% trust advertisements

28. Only 18% of traditional TV campaigns generate a positive ROI

29. 90% of people that can TiVo ads do

30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009

31. 25% of Americans in the past month said they watched a short video…on their phone

32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available

33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.

34. In the near future we will no longer search for products and services they will find us via social media

35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.

36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second

37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser

Minor Online Marketing

De eerste post van mijn minor online marketing blog.

Op deze website zal ik zo nu en dan informatie zetten over online marketing dat ik op internet heb gevonden. Ook zal ik regelmatig mijn mening geven over online marketing activiteiten.

Gr,

Marten